Effective Real Estate Leads

When it comes to the real estate business, getting real estate leads is one of the main issues and problems especially for those new in this sector. I’m sure most of you have tried various marketing techniques from online marketing to the normal marketing of cold calling and handing out fliers. Well, those strategies do work but instead of wasting too much time formulating a marketing strategy again and again, why not concentrate on methods that really do work and could bring you a higher percentage of real estate leads?Now, when we talk about real estate leads, we most invariably refer to highly motivated seller leads or even desperate buyer leads. Whichever it is, in the real estate business, we depended the most on motivated seller leads to get great below market value properties and of course, we need even more motivated buyers to get those properties off our hands so that we could earn a sizeable profit from it.Although the current economic situation is not doing so well, I feel that it is the best time as any to get really good real estate leads. This is because in such trying times, there are plenty of highly motivated sellers out there and all you need are a straight path leading them to you. So, how do you do that? Here are some sure-fire and non-costly tips:- Create a strong presence especially in the real estate sector online with a professionally set up and yet user-friendly website- Encourage readers or visitors of your website to sign up to your website by offering free e-books in real estate investing, financial tips, on mortgages or any other topic you are comfortable with.- Always provide them with great tips and advices on real estate management, real estate investment, even on real estate taxes so that you become a source they trust.- Other than an online presence, start creating an in-person presence by being more prominent in your community- Take part in community events and functions as often as possible and remember to network, network, network! But remember, don’t be too pushy as this could turn people off you.- Distribute bold, interesting real estate fliers in your area frequently to target different segments each time so the first 100 fliers could be targeting motivated sellers while the second batch could be targeting buyers. So, yes, you will need to create different fliers for different markets.- Dig out your own lists (especially the old ones) and start sending them emails / letters reminding them that you are still around and ever ready to help them with their real estate needs.- Join clubs and associations and be as prominent as you can during those meetings and functions. Again, this is for networking purposes for you to distribute your business cards but remember, no hard selling or pushiness getting people to go to you when it comes to real estate.- Start a charity event (it could be a small bake sale, it doesn’t matter) and start inviting everyone to participate. Just remember to place your business information and logo in a prominent place and yes, start passing out your business card to all those who came.With these real estate lead tips, I am sure you will start getting calls and effective leads that result in profits for your real estate business.

Real Estate Investing – Books,TV Infomercials, and Seminars

Real estate investing has become popularized today because of real estate investing TV infomercials and traveling seminar circuits. But real estate investing has not always been so popular.In the 1960s, William Nickerson wrote, “How I Turned $1000 into Three Million in Real Estate” and “How to Make a Fortune Today Starting from Scratch.” It was one of the first real estate investing books to get national attention. A little later, Al Lowry authored “How You Can Become Financially Independent by Investing in Real Estate.” Al Lowry might be called “the father of the modern-day real estate seminars,” because he was the first to hold seminars as a result of his book sales.But it was Mark Haroldsen who carried the real estate investing book/seminar thrust to the next level. Haroldsen wrote, “How to Wake Up the Financial Genius Inside You.” If you were tuned in to real estate investing at that time, you remember the newspaper and magazine advertising showing a picture of suave and bald-headed Mark leaning against the front hood of his Mercedes. The picture appeared everywhere in full page ads of major publications. And as Mark began selling his books, he began holding real estate investing seminars. I have had lunch with Mark and Al Lowry as they swapped stories of the advertising blitzes that vaulted them into national prominence for their real estate investing prowess. Mark later wrote “The Courage To Be Rich” and “Tax Free.”But it was Robert Allen who capitalized on the previous groundwork by Lowry and Haroldsen. Robert Allen was reportedly paid $1 million advance royalties for his best-selling book, “Nothing Down,” a compilation of 50 techniques for buying property with no money. Robert had learned these techniques from several years experience with a commercial real estate firm. He later wrote “Creating Wealth” and “Getting Started in Real Estate Investing.” The Robert Allen Real Estate Investing Seminars became a phenomenal marketing bonanza. Conventions were held in the major cities across the country, like Orlando, LA, Dallas, Chicago and Atlanta. The authors of various real estate investing techniques spoke at these seminars, but their spiel focused on selling packages of real estate investing materials that they offered for sale. Millions of dollars of real estate investing materials were sold at these 3 day conventions. The convention frenzy ushered in what has since become known as “The Nothing Down Real Estate Movement” of the early to mid-1980s.I keep all of these books in my personal library, and you can probably still find them in your public library and book stores. There’s a lot of great information in these books that can make you very knowledgeable, even though some of the ideas are out-dated.We are now presented a variety of ways for making money in real estate investing in TV infomercials, books and seminars. Which is best? Who can say? Real estate investing is learned through trial and error. Real estate investing skills and techniques are acquired by practice. I don’t think anyone can dogmatically recommend a technique best for another person. Every real estate investor has unique needs and is in a unique situation. Objectives of real estate investing differs.However, if you are limited with real estate investing educational dollars and need to generate quick return on investment, I think fixing up cheap houses is an ideal beginning point. Real estate investing in makeover properties generates quick, profitable dollars with low risk.